Positioning Yourself as an Innovation Service Provider


    IndusLogic gets some nice coverage over at InnovateForum in "A Reality Show for Innovation Outsourcing and Offshoring." According to editor Lester Craft, the author of the piece, the company "helped bring more than 200 products to market last year." Telecom was the largest segment.

    Although the bulk of the company’s staff is in India, the article says it’s looking to expand in China and Ukraine, where "specific expertise strongholds" exist.

    This is the same thinking that SeaCode is pursuing, except with a different format. That’s the company that expects to put a ship off the coast of California soon, to house and employ talented coders from around the world.

    But outsourcing innovation isn’t the only way to tap talent worldwide. The July 2006 issue of Business 2.0 includes this article about "The Mighty Micro-Multinational," tiny start-ups that have individuals in different global locations. (My company, CTQ Media, follows this approach, so I’m keen on the idea.) Some of the work along the way is outsourced.

    The common thread: Proximity is no longer a necessity in the creation of new products. The barrier to entry becomes identifying, wooing and retaining talent.