Companies with multi-channel advertising campaigns for product launches or up selling campaigns, typically have a missing link – there is no way for customers to communicate in the same medium they are conducting their business beyond the usual channels of telephone, fax, email, telephone call centres and Web forms, – One Malaysian based company is very successfully demonstrating that there is the power of communicating one-on-one with Website visitors and judging by the results and reviews, is about to take car makers and marketers into a whole new area of sales potential.
Malaysia’s national car manufacturer Proton is now receiving great reviews and experiencing measurable success in selling their cars on the internet with a Program called Proton>> Live!, an online real time interactive behavioural marketing BPO service. See: http://paultan.org/archives/2007/08/13/protonlive-experience/#more-5005
Much maligned for a lack of vision in design and poor build quality, most likely caused through complacency, given the amount of protectionism provided to it by the Malaysian Government, Proton have seen their huge captive market share fall significantly as Malaysia’s entry into AFTA and the WTA has seen the Governments ability to keep that protectionism in place.
However, a re-vamp of the product range and an inspired vision based on how many buyers now do research on the ‘net’ for their major purchases such as cars and mortgages led them to try out the latest in leading edge online BPO marketing, coincidently developed in Malaysia by a Malaysian/Australian Joint Venture with the aid of a Malaysian Government R&D grant package. See: www.catenate.com.my
www.electricangels.com.
The joint launch of a new model, the new Proton Neo and Proton>>Live! has given the Automaker a much needed boost to sales, but also judging by comments recorded on the Proton>>Live! site also the local perception of a National car manufacturer which has started to produce good cars as well as enhancing customer experience.
