In a recent article from Alley Insider the author questions whether the recent deal in which Yahoo will outsourcing its Ads to Google. The article questions whether this 2 week test is actually illegal and does this matter in the context of the Microsoft bid for Yahoo. There is no conclusion to the article but it does raise some interesting thoughts about the timing of the deal and Yahoo’s efforts to increase their value in the eyes of Microsoft.
If this is only a ploy then it demonstrates very directly that the correct outsource deal can improve the profitability and market impression of an organisation extremely swiftly.
The full article can be read here
