When putting together offshoring plans, companies rarely look into the currency trends of the destination country. Often, volatile and fluctuating currencies coupled with poor planning can eat into savings — or worse, end up costing more than the expense of having the work done onsite. Hence, trends in the exchange rate — a country\’s currency price in respect to a foreign one — has to be one of the major factors taken into consideration when you\’re selecting from different offshore destination countries.
A steady lower currency value of the destination country generally ensures higher return on investment (ROI) to the country making the investment. A volatile currency can definitely affect the planning and budget allocation for offshore initiatives.
The global economy is connected through two broad channels — global trade and finance. The volume of global trade and finance is dependent upon the currency exchange rate between different countries. Countries adopt an appropriate exchange rate regime — floating, managed or fixed arrangements — based on significant changes in the world economy over the years. Recent changes include the general increase in capital mobility to developing and transition economies and the abrupt reversals in capital flows to the same.
The exchange rates among the most powerful and sought after currencies (principally the US dollar, the Euro, and Japanese yen) fluctuate in response to market forces, with short-run volatility and occasional large medium-run swings. Out of all the Òsought afterÓ currencies, the US dollar is often the currency of choice to the express the exchange rate. This is because the world economy depends on a simple fact — the
No currency is wholly fixed or floating. Exchange rates are influenced by a number of factors including:
Domestic investment climate
Gross domestic product
Foreign direct investments
Imports and exports
Companies carrying out a location analysis for offshoring should consider exchange rate trends of the currency of the destination country.
A relatively predictable currency trend is preferred. On the other hand, sharp appreciation or depreciation of the currency over a period or, the exchange rates of the currency being highly volatile, could lead to a major impact on cost and savings.
An exchange rate of the currency that is on an upward trend with respect to the dollar or the Euro will have a direct impact on competitiveness of the product you\’re buying (such as software development services) as the value per US dollar or Euro is reduced.
An analysis of the long term trends can enable you to plan for potential exchange rate risks of the currency/economy. Looking at long-term trends will help in deciding whether to go in for the long-term investment in the destination country or only look at short-term gains.
By gaining an understanding of the macro economic factors, you can better evaluate how key industries will feel the impact of changes in the exchange rate.
In location analysis, countries where the exchange rate trends are highly correlated to the performance of a very few sectors/industries should be carefully analyzed. Why? The decline in that sector/industry could mean the decline of the whole economy.
Also, studying currency trends can highlight whether the power of the currency is purely based on economics or on certain government policies. Understanding this difference is critical. For example, the Chinese were under heavy pressure from the
To give you an idea about macro economic factors, here\’s a snapshot analysis of
Current Exchange rate
USD 1.00 = INR 44.6 (as of January 5, 2006)
Recent Key Sector Growth
Information technology, business process outsourcing (primarily, call centers) and financial services are among
UN, The Common Wealth, World Trade Organization (WTO),
Currency Appreciation Against US Dollar
Over the last several years, the Indian currency has appreciated against the dollar. In 2003, the appreciation was helped by Indians abroad depositing their cash in
Other notable factors
A set of labor reforms are expected to be passed to enable further liberalization of foreign investments.
Population Growth from 2001-2005: 1.5%
Real GDP Growth from 2001-2005: 6.5%
Inflation from 2001-2005: 4.0%
Source: Economist Intelligence Unit estimates
Read the macro analyses of the currencies of
Find more practical advice about working with offshore teams on the Zinnov Web site blog: