The Death of "Outsourcing"


    Shashwat Chaturvedi shares a pithy portrait of graphic processor company NVIDIA, which has turned to India to "fuel its future growth plan."

    The company recently acquired Pace Soft Silicon in Pune and runs a development center in Bangalore which employs around 150 people. The latter is the group that’s creating its next-generation products.

    So what does co-founder Jen-Hsun say about "outsourcing"? "’It is a ridiculous term. We live in a global economy. In ten years no one will use the term outsourcing,’ he prophesizes."